AYLA Skincare — Branding for a Cosmetic Brand

AYLA is a modern cosmetic skincare brand developed to reflect purity, confidence, and premium self-care. Cavéne was commissioned to create a complete brand identity system that would position AYLA as a credible and desirable skincare brand in a competitive market.

Our scope covered the full branding process, from defining the visual direction to delivering comprehensive brand guidelines. The goal was to create a clean, elegant, and scalable identity that could be applied consistently across packaging, digital platforms, and future marketing campaigns.

The final result is a refined skincare brand identity that balances minimalism with femininity, helping AYLA stand out while remaining timeless and adaptable for growth.