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F&B Marketing in Dubai: Costs, Strategies & Packages (2025 Guide)

  • Writer: caveneuae
    caveneuae
  • Aug 30
  • 3 min read

Marketing your F&B business in Dubai is more than just posting on Instagram, it’s about creating a strong brand presence, attracting new customers, and turning visitors into loyal regulars. One question we hear constantly from café owners, restaurant managers, and food brands is: “How much does F&B marketing cost in Dubai?”

A campaign picture for F&B shot by cavene

The answer depends on your goals, the scope of services, and the agency you choose. In this guide, we’ll break down the average costs of F&B marketing in Dubai, the strategies that deliver results, and how Cavéne helps food businesses with tailored packages starting at AED 5,500/month.


Average Cost of F&B Marketing in Dubai


F&B marketing costs vary widely depending on your needs, from AED 3,000 to AED 20,000 per month. Key factors that affect pricing include:

  • Content Production Quality: High-quality photos, cinematic reels, menu highlights, and influencer content.

  • Number of Platforms: Instagram, TikTok, Facebook, and Google My Business.

  • Paid Advertising Budgets: Ads for promotions, new menu items, or seasonal campaigns.

  • Strategy Depth: Organic growth, influencer collaborations, loyalty programs, and performance campaigns.

Cavéne’s starter packages begin at AED 5,500/month, ensuring restaurants, cafés, and food brands receive professional-grade content, social media management, and growth strategies, without hidden costs.


What’s Included in F&B Marketing Packages?


Typical Dubai F&B marketing packages include:

Content Creation: Photos, reels, carousels, menu highlights, and stories showcasing food, ambience, and brand personality. Account Management: Posting schedules, captions, engagement, and reputation management. Strategy & Research: Target audience insights, trending food content, hashtag strategies, and campaign planning. Media Buying (Optional): Ads to boost brand visibility, attract reservations, and promote events. Monthly Reporting: Analytics tracking and actionable recommendations.

At Cavéne, all content ,photo, video, and design is produced in-house, ensuring premium quality and brand consistency.


Pricing Models for F&B Agencies in Dubai


Agencies typically offer two pricing models:

Custom Quotation (Tailored Packages)

  • Packages designed for your specific menu, audience, and goals.

  • Ideal for brands seeking flexibility and high customization.

Ready Packages (Fixed Pricing)

  • Transparent monthly rates with defined deliverables.

  • Perfect for restaurants or cafés wanting predictable costs.

Cavéne’s packages start from AED 5,500/month, providing both flexibility and predictable results.


Why F&B Marketing is Worth the Investment


For restaurants, cafés, and food brands in Dubai:

  • Builds long-term brand visibility and reputation.

  • Creates direct engagement with food lovers and potential diners.

  • Drives measurable results through analytics and performance metrics.

  • Supports scalability start small and grow campaigns as your restaurant expands.

With Dubai’s competitive F&B scene, professional marketing is no longer optional it’s essential.



Cavéne’s F&B Marketing Packages in Dubai Cavene combines strategy, creativity, and production into a single streamlined service for food businesses:

Starter Package: From AED 5,500/month Custom Packages: Tailored to menu, audience, and goals Industries Served: Restaurants, cafés, specialty food brands, and lifestyle F&B businesses

With our in-house content team, we deliver consistent, high-quality visuals, engaging campaigns, and measurable growth for F&B brands in Dubai.

Conclusion

So, how much does F&B marketing cost in Dubai? The range is AED 3,000–20,000/month, depending on quality, scope, and strategy.

Cavene bridges the gap with premium, in-house content production and result-driven marketing strategies starting at AED 5,500/month. Whether you run a café, fine-dining restaurant, or food brand, we craft tailored plans that help you attract customers, grow your brand, and increase revenue online.



FAQs



Q1: What’s the minimum budget for F&B marketing in Dubai? Most agencies start at AED 3,000+, but Cavéne offers professional packages from AED 5,500/month.

Q2: Do I need a separate budget for ads? Yes. Agency fees cover content creation, strategy, and account management. Paid ads require an additional budget with Meta, TikTok, or Google.

Q3: Can I get a customized quotation instead of a package? Absolutely. Cavéne works in both models ready packages and tailored quotations.

Q4: Which F&B businesses benefit most from marketing services? Restaurants, cafés, specialty food brands, cloud kitchens, and lifestyle F&B outlets.

Q5: How long before I see results? Most businesses start seeing engagement growth within 1–3 months, with measurable ROI from ads during the first campaigns.

 
 
 

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